Wibu-Systems' Video Podcast Channel

In its mission to deliver unique, most secure and highly versatile technologies to software publishers and intelligent device manufacturers, Wibu-Systems has developed CodeMeter, a comprehensive and award-winning suite of hardware- and software-based entitlement solutions for the protection of software rights and technical know-how against piracy, reverse engineering, tampering, sabotage, and espionage.

A cash machine for your software 

2016-06-01

Subscription models are enjoying rapidly growing popularity. Software vendors have come to see them as an automatic cash machine, while, for the user, they represent full flexibility in their loyalty to the vendor.

Especially when addressing the B2C market, subscription models have become an imperative. Think of antivirus applications, online games, memberships to online communities, or office applications that we all use year after year and renew on a regular basis. The B2B sector is making steady strides in the same direction.

Not all license and maintenance subscription models are born equal, though. Some applications can be used only for as long as the license right is valid and stop running after the expiry date. Others can still be executed, but won’t give access to additional upgrades or updates that are released after the expiry date of the maintenance contract. CodeMeter can handle both modalities and lets you decide the best option for your own business.

With CodeMeter and CodeMeter License Central, you can set up your subscription model in minutes. And with an e-commerce solution like Cleverbridge or an ERP system like SAP, you can also automatize the back office process and the collection of your revenues.

The key factors for a successful subscription implementation are:

  • Ease of use for the subscription workflow and the user's interface
  • Ease of use for the automatic renewal
  • A pricing point that is proportionate to the perpetual license, for all those ISVs who create both license models

During this one-hour demonstration, we are going to step into the shoes of all the people involved in the process:

  • Basic foundations of subscription models
    • License subscriptions
    • Software purchase and subscription of a maintenance plan
    • Pricing of software subscriptions
  • The user’s perspective
    • Sign up of a subscription model in an online shop
    • Activation of the subscription
    • Automatic renewal of the subscription
  • The ISV’s perspective
    • The online shop
    • CodeMeter License Central
  • The developer's perspective
    • Configuration of the online shop
    • Configuration of CodeMeter License Central
    • Implementation of automatic renewals
    • Configuration of WebDepot
    • Software updates

Subscription models are the cash cow in software sales. A one-off investment produces steady recurring profits. Master the online game, and become the next Scrooge McDuck.

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The Wibu-Systems Podcast

WIBU-SYSTEMS AG (WIBU®), a privately held company founded by engineers Oliver Winzenried and Marcellus Buchheit in 1989, is an innovative technology leader in the global software license lifecycle management. In its mission to deliver unique, most secure and highly flexible technologies to software publishers and industrial manufacturers, Wibu-Systems has developed a comprehensive, award-winning suite of hardware- and software-based solutions incorporating internationally patented processes dedicated to the integrity protection of digital assets and intellectual property. Wibu-Systems’ product portfolio addresses a wide variety of application delivery models, including PCs, mobile, embedded automation, cloud computing, SaaS, and virtualized architectures. 

Through its motto “Perfection in Protection, Licensing and Security”, Wibu-Systems is standing up for ethically produced software and reinforces its vocation to eradicate software counterfeiting, reverse engineering, code tampering, as well as device and smart factory sabotage, espionage and cyber-attacks.

With its flagship CodeMeter® all-in-one security platform, Wibu-Systems facilitates software monetization techniques to meet the increasing demand for top line revenue growth through the reduction of bottom line costs and the enablement of new marketing strategies. Software powered businesses, whether in the consumer, corporate or embedded systems realm, can create, deliver, and manage an entire orchestration of ready-made license models able to address their singular needs. In a market that is becoming more and more customer oriented, it is strategic to also personalize the offering terms of functionalities, pricing and compliance, and this is where Wibu-Systems enters the game with value added consulting services, localized engineering support and secure hosting.

With more than 50% of its employees involved in research and development, Wibu-Systems has pioneered a number of ingenious technologies, and empowered software developers and intelligent device manufacturers to deliver secure products that meet their customers’ needs. In fact, Wibu-Systems’ CodeMeter and WibuKey security solutions have won several hackers’ contests and are acknowledged and trusted worldwide. Sophisticated use of cryptography, secure key storage, full integration of an unparalleled line-up of form factors within the same framework, license model agnostic hardware, and interoperability with all major computer-based, embedded, real time and PLC operating systems are some of the key differentiators that allow Wibu-Systems to position itself at the forefront and propel software businesses to new heights.

Wibu-Systems is DIN EN ISO 9001:2008 certified and an active member of international and domestic organizations, like BITKOM, VDMA, IIC or TCG as well as standardization committees, such as the USB Implementers Forum, the SD Cards Association and the OPC Foundation. Wibu-Systems has qualified itself as a certified Microsoft Gold OEM Hardware Partner and Wind River Validated Partner; it has also joined the developer programs of Adobe, Apple, Autodesk, Oracle, QNX, and many others. The company’s products have received several awards: Just in 2014, CodeMeter has won the SIIA CODiE Awards for “Best Content Rights and Delivery Solution”, and the German IT-Security Prize for BlurryBox® cryptography. CmStick has also been granted the International iF Product Design Award and has been nominated for the German design award (Designpreis der Bundesrepublik Deutschland).

The company is leading different research projects with universities and other bodies, partially funded by the German BMBF (Ministry for Education and Research) and BMWE (Ministry for Economic Affairs). Among them are MimoSecco, EmbOSYST and OpSIT, respectively for cloud computing, embedded operating systems and smart technologies. Wibu-Systems is also cooperating with KIT (the Karlsruhe Institute of Technology), the Fraunhofer Institute, DFKI (the German Research Center for Artificial Intelligence), SmartFactoryKL and FZI (the Research Center for Information Technology) on a number of research and development activities.

Headquartered in Karlsruhe, Germany, Wibu-Systems holds wholly owned subsidiaries in Seattle, USA, as well as in Shanghai and Beijing, China; the company also has sales offices in Belgium, France, the Netherlands, Portugal, Spain, the United Kingdom and a capillary world distribution network.

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