Wibu-Systems' Video Podcast Channel

In its mission to deliver unique, most secure and highly versatile technologies to software publishers and intelligent device manufacturers, Wibu-Systems has developed CodeMeter, a comprehensive and award-winning suite of hardware- and software-based entitlement solutions for the protection of software rights and technical know-how against piracy, reverse engineering, tampering, sabotage, and espionage.

Monetizing Software, Machines, and Materials with New Business Models 


There was a time when traditional software publishers could generate substantial revenues with simple one-off sales. As the digital market kept growing and users became more skilled and demanding, the whole process had to be redesigned to lower the upfront investment, instill a sense of trust and dependability between supplier and buyer, and produce recurrent and dynamic income. In the industrial realm, this topic has become more relevant and pressing, driven by recent developments in machine connectivity, the globalization of manufacturing processes, and the interest in customized manufacturing for production runs of maybe even only single pieces.

While subscription models have customers paying a constant fee for every subscription term you set, regardless of whether they actually use the product or service, pay-per-use allows them to pay on the go for the machine lease, the consumables, the raw material, or the software package they specifically requested, at the time they really need it. The risk for you? The lower initial revenues when you first introduce this model are more than compensated for as the relationship with your customer deepens and you adjust your offers to their requirements. Best practices recommend introducing this model gradually alongside existing systems and fine-tuning the process as you analyze customers’ behaviors and spot specific patterns.

CodeMeter License Central offers licenses with unit counters and automated processes, which makes pay-per-use models just as simple to handle as permanent or subscription licenses. You are still free to choose your favorite secure element for storing the licenses: CmDongle, CmActLicense, or server in the LAN or in the Cloud. The processes to create or renew licenses are easily integrated or automated. Automatic billing is just one step away with the streamlined integration of CodeMeter License Central into all mainstream ERP, CRM, and ecommerce platforms.

In this one-hour session, we will go through the whole lifecycle from a number of success stories that will get you inspired to the whole set of actions that will get you started. Here are the main topics we’ll be discussing with the live audience: 

  • Application of pay-per-use licensing models in different scenarios
    • For software
    • For machines
    • For materials
    • For building plans
  • Technical implementation with CodeMeter
    • Mapping out a pay-per-use license
    • Licenses per action
    • Licenses per term
    • License creation
    • License renewal
    • Downstream billing
  • Controlling the use of consumables
    • Sale of own material
    • Licensing of third-party material
  • Opportunities and challenges relating to pay-per-use licenses

First, think. Second, believe. Third, dream. And finally, dare. With CodeMeter, you have a powerful ally.

Categories | E-Commerce | Software License Management | Software Security


Filetype: MP4 - Size: 65.72MB - Duration: 58:18 m


The Wibu-Systems Podcast

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WIBU-SYSTEMS AG (WIBU®), a privately held company founded by engineers Oliver Winzenried and Marcellus Buchheit in 1989, is an innovative technology leader in the global software license lifecycle management. In its mission to deliver unique, most secure and highly flexible technologies to software publishers and industrial manufacturers, Wibu-Systems has developed a comprehensive, award-winning suite of hardware- and software-based solutions incorporating internationally patented processes dedicated to the integrity protection of digital assets and intellectual property. Wibu-Systems’ product portfolio addresses a wide variety of application delivery models, including PCs, mobile, embedded automation, cloud computing, SaaS, and virtualized architectures. 

Through its motto “Perfection in Protection, Licensing and Security”, Wibu-Systems is standing up for ethically produced software and reinforces its vocation to eradicate software counterfeiting, reverse engineering, code tampering, as well as device and smart factory sabotage, espionage and cyber-attacks.

With its flagship CodeMeter® all-in-one security platform, Wibu-Systems facilitates software monetization techniques to meet the increasing demand for top line revenue growth through the reduction of bottom line costs and the enablement of new marketing strategies. Software powered businesses, whether in the consumer, corporate or embedded systems realm, can create, deliver, and manage an entire orchestration of ready-made license models able to address their singular needs. In a market that is becoming more and more customer oriented, it is strategic to also personalize the offering terms of functionalities, pricing and compliance, and this is where Wibu-Systems enters the game with value added consulting services, localized engineering support and secure hosting.

With more than 50% of its employees involved in research and development, Wibu-Systems has pioneered a number of ingenious technologies, and empowered software developers and intelligent device manufacturers to deliver secure products that meet their customers’ needs. In fact, Wibu-Systems’ CodeMeter and WibuKey security solutions have won several hackers’ contests and are acknowledged and trusted worldwide. Sophisticated use of cryptography, secure key storage, full integration of an unparalleled line-up of form factors within the same framework, license model agnostic hardware, and interoperability with all major computer-based, embedded, real time and PLC operating systems are some of the key differentiators that allow Wibu-Systems to position itself at the forefront and propel software businesses to new heights.

Wibu-Systems is DIN EN ISO 9001:2008 certified and an active member of international and domestic organizations, like BITKOM, VDMA, IIC or TCG as well as standardization committees, such as the USB Implementers Forum, the SD Cards Association and the OPC Foundation. Wibu-Systems has qualified itself as a certified Microsoft Gold OEM Hardware Partner and Wind River Validated Partner; it has also joined the developer programs of Adobe, Apple, Autodesk, Oracle, QNX, and many others. The company’s products have received several awards: Just in 2014, CodeMeter has won the SIIA CODiE Awards for “Best Content Rights and Delivery Solution”, and the German IT-Security Prize for BlurryBox® cryptography. CmStick has also been granted the International iF Product Design Award and has been nominated for the German design award (Designpreis der Bundesrepublik Deutschland).

The company is leading different research projects with universities and other bodies, partially funded by the German BMBF (Ministry for Education and Research) and BMWE (Ministry for Economic Affairs). Among them are MimoSecco, EmbOSYST and OpSIT, respectively for cloud computing, embedded operating systems and smart technologies. Wibu-Systems is also cooperating with KIT (the Karlsruhe Institute of Technology), the Fraunhofer Institute, DFKI (the German Research Center for Artificial Intelligence), SmartFactoryKL and FZI (the Research Center for Information Technology) on a number of research and development activities.

Headquartered in Karlsruhe, Germany, Wibu-Systems holds wholly owned subsidiaries in Seattle, USA, as well as in Shanghai and Beijing, China; the company also has sales offices in Belgium, France, the Netherlands, Portugal, Spain, the United Kingdom and a capillary world distribution network.

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